We recently celebrated a milestone at the brewery with the passage of a year since we launched the Mission Monday program! It began as a discussion on how we can give back to the central Kentucky community we love so much. We decided donating 10% of taproom sales to local non-profits was a great idea. In November 2014 we announced the program and started holding events early in 2015.
For those of you unfamiliar with Mission Mondays, we host them every Monday in the taproom. Blue Stallion donates 10% of taproom sales to that day’s featured local non-profit. Additionally, the featured organizations hold their own fundraising activities in the taproom and use the event as a platform to promote their cause. Some groups we supported this past year include: GleanKY, Finley Foundation, GPA Lex, Community Action Council, The Nest, Explorium of Lexington, Friends of Lexington Public Library, plus many more.
It took a little while to get the word out, but we’ve now held events for 31 local non-profit organizations and donated almost $4,000 to those same groups. That’s not counting the fundraising efforts of the non-profits themselves in our taproom through silent auctions, raffles, cooking contests and more activities. By our estimates, those funds raised are more than 1.5 times our 10% of sales donations, or around $6,000. That means, in its first year, the Mission Monday program had an impact of approximately $10,000 on local non-profits working to benefit our community.
While we’re very proud of the success Mission Mondays have seen so far, we want to see it grow even more. The goal is to double our donation amount to $8,000 for the next 12 months. With your help, we know we can.
If you or someone you know is associated with a local non-profit you think would benefit from holding a Mission Monday event at Blue Stallion, please visit our request page.